Editorial policy

Prime Home Journal aims to make its coverage of houses and interiors clear, careful and useful. We distinguish explanation from opinion, check factual statements before publication and make our interests visible to readers.

Accuracy and context

We review names, descriptions and factual claims for accuracy, and give design choices enough context to be understood rather than presenting taste as a universal rule. When an article relies on a particular example or interpretation, we make that scope clear.

Independence

Editorial decisions are made for reader interest and relevance. A commercial relationship does not guarantee coverage or editorial approval, and partner involvement does not determine our conclusions.

Corrections

If you spot a factual error or unclear passage, contact us with the article and the detail at issue. We assess correction requests and amend published material when warranted, making the change clear where appropriate.

Partnerships and illustrations

Sponsored and partner material is labelled so readers can distinguish it from independent editorial coverage. Some illustrations may be generated with artificial intelligence; where applicable, we identify them as such and do not present them as documentary photographs.